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Saturday, August 1, 2026
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CATEGORY

Experiential Marketing

Caffè Nero celebrates Wimbledon with matcha activation

Visitors will have the chance to try two new limited-edition summer specials.

How brands hijacked Fifa’s logo ban to earn attention and share of voice

Fifa’s World Cup branding rules have spurred non-sponsor brands like Levi's to get creative and turn mandated logo cover-ups into viral marketing wins.

Tesco dishes out free strawberries and cream for Wimbledon

The experience was created by Tesco’s in-house consumer PR team with support from brand experience agency N2O.

Heathrow assigns eight-year OOH contract

New contract effective from 1 January 2027.

Lucky Generals, Neverland, Leo, Wonderhood and Ace of Hearts join Diversity Standards Collective model

Move comes as figures show the share of Cannes Lions sessions focused on DEI dropped this year.

ITV’s rugby picture-in-picture ads to return in Autumn Nations and 2027 Six Nations

Format proved controversial with some fans when launched during this year's Six Nations.

Cannes Lions official scoring system: Adam & EveTBWA tops UK entrants

Cannes Lions' system differs from Campaign's methodology.

Cannes Lions names Carat as Media Network of the Year

The network helped deliver three gold Lions, one silver Lion and two bronze Lions.

Omoda and Jaecoo on hunt for creative agency

Uncommon Creative Studio has worked with the brands on a project basis.

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