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Experiential Marketing

Experiential Marketing

Former Sense MD forms independent collective

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Lou Garrod launches LoftHouse Collective with a pop-up for Mizkan’s ZenB.
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Experiential Marketing

HBO brings ‘Sex and the City’ character Carrie Bradshaw’s closet to London

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Immersive pop up celebrates the Blu Ray release of the show and new series.
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Experiential Marketing

TfL pauses road safety ad after ASA complaints and Twitter backlash

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The ad, by VCCP London, has been accused – largely by cyclists – of encouraging dangerous driving, placing equal blame on cyclists and drivers, while...
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Experiential Marketing

ITV ad urges people to listen to loved ones this Christmas

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ITV's star-studded Christmas film brings back its monumental mental health campaign, 'Britain get talking'.
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Experiential Marketing

MSQ acquires design agency Elmwood to deliver multi-platform experience

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The design agency will merge with MSQ's existing brand design agency, Holmes & Marchant, creating a new entity under the Elmwood name.
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Experiential Marketing

Purpose Awards EMEA 2022 opens for entries

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The Purpose Awards EMEA – the awards scheme from Campaign, PRWeek and Third Sector – is now accepting entries for 2022.
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Experiential Marketing

Why Rana Barua and Sameer Tobaccowala are bullish about Shobiz – BestMediaInfo

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Many clients started opening up to the concept of hybrid to keep their experiential marketing activities ongoing. So, while events were being ...
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Experiential Marketing

We Are Social launches global gaming practice

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The socially led creative agency views gaming and social media as intertwined and has been working with Activision, Riot Games, Sony and Twitch, among...
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Experiential Marketing

Branston Pickle goes into the postal business for Christmas

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A roaming, pop-up and online service will enable fans to send jars of Branston Pickle to family and friends in Europe.
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Experiential Marketing

BAME consumers are more driven by ethics, report says

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The 'Black Pound Report' has been produced by Backlight and sponsored by News UK.
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