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Experiential Marketing

Experiential Marketing

Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids

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Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies.
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Experiential Marketing

ISBA launches ‘industry standard’ code of conduct for influencer marketing

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Code aims to raise standards and smooth relationships between industry participants.
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Experiential Marketing

Snap London launches its first brand campaign for P&O Cruises

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The campaign captures the small moments that make holidays meaningful.
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Experiential Marketing

S4 Capital ‘growing in line’ with tech giants as it upgrades forecasts for third time

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Gap between Sorrell’s firm and legacy players is increasing, analysts say.
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Experiential Marketing

Karmarama wins spot on new-look govt roster, but Ogilvy among those to miss out

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Mindshare and MediaCom have also won places on the new designated lot for media strategy and planning.
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Experiential Marketing

Grey targets unsolicited nudes with #stopcyberflashing campaign

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The initiative will allow participants to instantly tweet their MP to demand support for banning cyberflashing.
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Experiential Marketing

Rania Robinson to chair Campaign’s Female Frontiers Awards 2022

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The awards champion trailblazer women in the ad industry
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Experiential Marketing

Gousto cooks up global street food experience

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The recipe box company hopes to capture taste buds that are craving a holiday.
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Experiential Marketing

Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry

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Social media company argues it has not reduced competition by merging with Giphy.
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Experiential Marketing

Lucky Generals recruits Paddy Power brand head to fill one of two new senior roles

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Paul Mallon joins as head of special ops, Chloe Davies as head of social impact.
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