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CATEGORY

Experiential Marketing

Ecologi unveils carbon-sucking billboard in latest campaign

The billboard is part of Ecologi’s Earth Day campaign, 'The power of possible'.

As subscriber numbers crater, Netflix mulls cheaper advertising-driven plans

The video streamer's recent earnings show stress of growing competition, sharing of accounts, and geopolitical tensions.

Wavemaker retains media planning for Department for Work and Pensions

Tender was open to four agencies on government’s media planning and strategy roster.

Omnicom Q1 Financial Results Reveal Revenue Dip Post-Russia Withdrawal | The Drum

Omnicom also highlighted that it is keeping a close eye on experiential marketing, demand for which is rapidly rising as consumers and businesses ...

The Mars Agency Lands on a Fourth Continent | MarTech Cube

... by their local expertise across Shopper, Retail and Experiential marketing,” said Darren Keen, The Mars Agency CEO of International Markets.

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend – Skift

... number of consumer brands leveraging the lack of physical business and investing into a new sort of experiential marketing — their own hotels.

Alt-rock band Wilco gets its own cereal and beer via Foxtrot Market collab | Ad Age

The Wilco collaboration is teaching the company about experiential marketing and the connections between art and food, Dunham said.

War in Ukraine impacts Omnicom revenue, operating profit in Q1

The holding company still posted nearly 12% organic growth in the quarter.

Southfield’s The Mars Agency Partners to Expand to Australia – DBusiness Magazine

... their local expertise across Shopper, Retail and Experiential marketing,” says Darren Keen, CEO of international markets for The Mars Agency.

Uefa goes for virtual goal with Women’s Euro 2022 Roblox game – Campaign

... and women's participation in football by 2024. Topics. Marketing| Experiential Marketing| Media| Digital media| Technology| Digital Media| ...

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