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Experiential Marketing

Experiential Marketing

Social highlights from Lidl, Deliveroo, Nando’s, BT, L’Oreal and more

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Brands like Deliveroo and Sky celebrate Sir David Attenborough's 100th birthday, Lidl has a "sexy" collaboration with Liberty X and actor Tom Holland shares...
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Experiential Marketing

McDonald’s taps Beckham, Henry and Yamal for World Cup ‘cup’ campaign

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The fast-food giant is using the 2026 tournament to demonstrate the ubiquity of its restaurants.
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Experiential Marketing

Saatchis hires Patrick Silla as associate creative director and Matthew Tassell and Dan Kenny as senior creatives

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The arrivals have spent time at Beyond and TBWALondon.
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Experiential Marketing

Not Normal Group makes six roles redundant

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Changes come as part of a restructure at the agency group.
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Experiential Marketing

Third of UK digital adspend to be AI-driven by 2030 – IAB report

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With over half of advertisers experimenting with agentic AI, forecasts suggest AI-driven processes will take up a large portion of spend in the next...
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Experiential Marketing

Alan Young and Julian Vizard depart St Luke’s

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The two founding members have worked at the creative shop for over 30 years.
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Experiential Marketing

CMA forces Google to offer ‘fairer’ AI search deal to publishers in UK

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In a world first, publishers will be able to opt out of their content being used to power AI features in Google search and...
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Experiential Marketing

Uber Advertising hires EMEA sales boss from Asos Media Group

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Head of EMEA sales role was left vacant by Paul Wright in February.
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Experiential Marketing

UK advertising exports hit £19.4bn with international campaign planned

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UK Advertising Exports Group will rebrand with international campaign launched at Outernet London.
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Experiential Marketing

Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65

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He rose from account manager to CEO at hotshop that made its name with Tango ads.
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