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CATEGORY

Experiential Marketing

Experiential Marketing

Boots Opticians encourages people to prioritise eye health as it repositions branding

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'See what's possible' has been created by WPP's dedicated agency The Pharm.
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Experiential Marketing

MPs demand overhaul of government obesity campaigns

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The House of Commons Health and Social Care Committee has warned that attempts to tackle obesity have relied too much on changing behaviours rather...
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Experiential Marketing

Jellyfish in sale talks with The Brandtech Group

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Exclusive negotiations in progress between performance agency and martech group.
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Experiential Marketing

Continuity of palm wine music keeps us going – Kwan Pa – MyJoyOnline.com

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BTL Marketing Solutions Ghana adjudged Best Experiential Marketing Agency 17 hours. If you're seeing this message, that means JavaScript has been ...
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Experiential Marketing

‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline

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Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.
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Experiential Marketing

Above & Beyond creates NFT from Sir Geoff Hurst’s memories of 1966 World Cup Final

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The artists behind the NFT were Voice Gems creators Harry Yeff and Trung Bao.
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Experiential Marketing

Agencies on alert as Tesco goes shopping for media account

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WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
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Experiential Marketing

Whisky brand Monkey Shoulder brings the party to UK festivals with mixer truck

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The truck will drive to Kendal Calling this weekend and is set to appear at Brighton Pride and the Edinburgh Fringe Festival.
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Experiential Marketing

Cadbury calls on Brits to perform virtual heist in campaign for limited-edition Wispa

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Campaign by VCCP London is for the second limited-edition bar from Wispa Gold, following on from Wispa Gold Hazelnut last year.
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Experiential Marketing

BMB boosts team with recruits from MullenLowe Group, VCCP, BBH and more

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The creative agency has reported a 27% increase in headcount since the end of 2021.
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