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Experiential Marketing

Experiential Marketing

Deutsche Telekom targets Gen Z with summer campaign

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Campaign was created by Saatchi & Saatchi.
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Experiential Marketing

Rockstar Energy launches music-focused brand platform with Spotify

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The campaign features an in-app concert experience and OOH activations.
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Experiential Marketing

Meta fined $1.3 billion for transferring user data to the U.S.

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Facebook parent receives record-breaking fine for breaching GDPR, the EU’s privacy law.
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Experiential Marketing

The Independent partners E.ON to encourage less energy consumption

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Independent's Ignite and Starcom co-ordinated the campaign.
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Experiential Marketing

Cost-of-living crisis drives more viewers to ad-supported TV

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Importance of programmatic ads to rise as an expected £70bn will be invested in advertising-based video on demand next year.
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Experiential Marketing

What next as Facebook and Instagram join Twitter in paid verification?

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Meta Verified could 'undermine the core essence' of Facebook and Instagram, raising questions for creators and brands on the platforms.
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Experiential Marketing

McCain to call up voice-activated ad campaign

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The frozen-food brand has appointed answerable ad specialist Say It Now to produce smart speaker ads.
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Experiential Marketing

Bauer’s George Butler wins Campaign’s annual Media360 challenge

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Lydia Amoah, chief executive of Blacklight and The Black Pound Report, chaired the debate.
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Experiential Marketing

Gargling choir takes centre stage in musical Robinsons spot

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The campaign was created by Saatchi & Saatchi London.
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Experiential Marketing

Auto Trader tunes into Capital, Smooth and Heart with Global sponsorship deal

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Global says brand could reach 25 million adults over next 12 months.
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