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Experiential Marketing

Experiential Marketing

Two-way shootout for HSBC global media review

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Major bank pits familiar faces against each other.
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Experiential Marketing

Spotify launches ad analytics service for advertisers

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Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.
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Experiential Marketing

TBWA establishes a global design studio

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The global network has pulled its design offerings into a centralized group as it leans into design as a differentiator.
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Experiential Marketing

Confused.com announces creative review in search of ‘new direction’

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Incumbent Accenture Song has not been invited to repitch.
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Experiential Marketing

FCA pledges ‘robust action’ as it unveils new cryptoasset ad rules

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Rules come into force on 8 October 2023.
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Experiential Marketing

Climate activists stage anti-greenwash protest outside Wunderman Thompson

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A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing...
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Experiential Marketing

M&A Watch: Economic challenges at play but April activity levels steady

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In April 56 deals took place – almost on a par with March.
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Experiential Marketing

Ad agencies and marketers fear hybrid working ‘undermines’ creativity

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A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.
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Experiential Marketing

Tails.com hires creative agency after competitive pitch

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Shop is tasked with developing new brand positioning and creative platform.
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Experiential Marketing

Daily Telegraph and Sunday Telegraph up for sale as Lloyds Bank takes control of group

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Telegraph Media Group relies on subscription-first strategy.
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