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Experiential Marketing

Experiential Marketing

Mayor of London’s interactive film challenges men to call out misogynistic behaviour

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Work was created by Ogilvy UK and Top Boy director Koby Adom.
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Experiential Marketing

Arthur Sadoun: Our creative agencies are ‘essential’ despite ‘low single-digit’ growth

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Publicis CEO spoke to Campaign after group grew 7.1% in Q2 and revealed it is giving staff an average salary increase of 4% in...
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Experiential Marketing

Channel 4 strikes 12-month partnership with Auto Trader

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Deal was brokered by The Specialist Works.
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Experiential Marketing

Amplify promotes Nate Thompson to ECD

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The promotion marks a global management restructure.
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Experiential Marketing

Omnicom growth slows as John Wren stresses: AI can’t replace human ‘inspiration and genius’

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The holding group CEO spoke to investors about recent AI investments during its Q2 earnings call, in which it reported 3.4% overall organic growth...
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Experiential Marketing

BBH hires Selma Ahmed and Genevieve Gransden as creative directors

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Selma Ahmed and Genevieve Gransden join from Adam & Eve/DDB.
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Experiential Marketing

Former Acast execs launch podcast performance marketing consultancy

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Georgie Holt and Christiana Brenton return to the UK for new joint venture.
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Experiential Marketing

‘Offensive’ Wuka period ad continues to air despite 295 ASA complaints

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The TV ad, which demonstrates Wuka's leakproof range of reusable underwear, includes blood clots and period bleeding in the shower.
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Experiential Marketing

Center Parcs unifies media duties under one agency for UK and Ireland business

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Holiday resort previously worked with three agencies.
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Experiential Marketing

Women’s World Cup campaigns: Google Pixel, ITV, Budweiser, Krispy Kreme and more

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Brands across the nation are gearing up for the big event.
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