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Experiential Marketing

Experiential Marketing

YouTube returns to growth in Q2

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As Google recovers from an advertising retraction, CFO Ruth Porat has been handed a new role overseeing parent Alphabet’s experimental bets.
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Experiential Marketing

Omnicom Declares Quarterly Dividend – Gillett News –

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... commerce and brand consulting, experiential marketing, customer relationship marketing (CRM), public relations, healthcare marketing, ...
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Experiential Marketing

Richard Brim, Vicki Maguire and Nicholas Hulley join Campaign Big judging panel

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Chief creative officers of Adam & Eve/DDB, Havas London and Abbott Mead Vickers BBDO will be among the judges assessing the work entered by...
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Experiential Marketing

Wacl president Patel Robb includes menopause policy in new agenda

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Karen Stacey has been appointed vice-president.
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Experiential Marketing

Just Eat opens ‘The Queen’s Header’ pub for Women’s World Cup

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The pop-up was led by Mischief PR.
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Experiential Marketing

Bountiful Cow appoints head of digital

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Current head of digital, Christina Smith, is set to depart at the end of August.
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Experiential Marketing

Podcasts attract nearly 60% of digital audio ad spend in Europe

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And two-thirds (68%) of publishers’ audio ad revenue comes from podcasts, according to a Group M Nexus survey.
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Experiential Marketing

Max Verstappen steers anti-drink-driving ad for Heineken

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The campaign was created by Le Pub.
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Experiential Marketing

About Schmitt: Why Grey’s new global chief creative preaches a business-first mindset

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After joining from FCB last month, Gabriel Schmitt tells Campaign how he intends to make Grey a creative powerhouse once again.
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Experiential Marketing

Twitter’s logo becomes an X-bird: do advertisers care?

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Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond...
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