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Experiential Marketing

Experiential Marketing

YouTube brings back 30-second unskippable ads to the UK

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Slots designed to appeal to viewers in 'leanback viewing mode'.
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Experiential Marketing

McCann Worldgroup names global ECD and Gotham global CCO

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Moves among a series of senior creative appointments within McCann Worldgroup’s network.
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Experiential Marketing

Giffgaff to ‘enter Big Brother house’ with reactive TV campaign

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Campaign was developed by ITV Creative, Neverland and Manning Gottlieb OMD.
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Experiential Marketing

Pitch Update: Uber, Marks & Spencer, Currys iD Mobile, Post Office, Silentnight, Parkrun and more

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Campaign rounds up the latest pitch news.
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Experiential Marketing

Sky Sports tells viewers to ‘Keep up’ with Barclays Women’s Super League

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Campaign is the first from McCann London since it joined the Sky roster earlier this year.
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Experiential Marketing

Iris and Samsung ramp up Gen Z in Skateboard GB creator campaign

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Korean electronics brand is supporting Skateboard GB across coaching, grassroots and elite levels.
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Experiential Marketing

PHD UK appoints Eva Grimmett chief strategy officer

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Grimmett replaces Lucy Barbor, who stepped down in April.
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Experiential Marketing

What do you want from this year’s Christmas ads?

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Campaign asks creative leaders what they'd love to see in this year's festive ad showdown.
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Experiential Marketing

Brand Film Awards EMEA 2024 open for entries

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Scheme is now in its eighth year.
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Experiential Marketing

The Independent to donate £120K of ad space to black causes in 2024

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Programme of Black History Month support include Spotify playlist featuring British black musical talent.
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