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CATEGORY

Experiential Marketing

Experiential Marketing

2024 Campaign Big Global Awards judges talk AI, economic challenges and the ‘jealousy barometer’

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The inaugural Campaign Big Global Awards will cover four continents.
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Experiential Marketing

Patch Candidate Profile: Nicholas Mirabile, RTM District 8 | Fairfield, CT Patch

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... experiential marketing. Additionally, for 20+ years in partnership with my wife, Diane, I owned and operated a jewelry design firm with production ...
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Experiential Marketing

Omnicom grows 3.3% in Q3 2023 – forecasts stronger 2024 – More About Advertising

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Experiential marketing units posted a 9.2% increase. PR, execution and support, commerce and branding were down.
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Experiential Marketing

Movember worshippers gather in desert to hail coming of giant ‘tache

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Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.
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Experiential Marketing

Lloyds Banking Group appoints chief marketing officer

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Suresh Balaji becomes group's top marketer, overseeing brands Lloyds Bank, Halifax and Bank of Scotland.
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Experiential Marketing

UK new-business rankings: 12 October 2023

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Wonderhood is a new entry.
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Experiential Marketing

Wavemaker rides off with Merlin Entertainments’ global media account

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Business worth about $34m (£28m) across globe.
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Experiential Marketing

Christina Aguilera and Latto blend opera and rap in new Just Eat campaign

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Campaign was created by McCann London, with a brief to show customers that the brand doesn't 'just' do takeaways.
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Experiential Marketing

Publicis continues hot streak as it upgrades Q3 forecast and ‘gains market share’

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“Publicis will undoubtedly be the industry leader for organic growth”, analyst says.
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Experiential Marketing

My Perfect Weekend with amc asia! founder Bernard Oh | The Straits Times

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Who: Mr Bernard Oh, 57, is a serial entrepreneur as well as founder and chief executive of amc asia!, an award-winning regional experiential marketing ...
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