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CATEGORY

Experiential Marketing

British Airways ad trolls Norway ahead of World Cup clash with England

The social ad was created by Uncommon Creative Studio.

Coolr wins Allwyn’s UK influencer account

The appointment follows competitive pitch.

Kitchen wins National Grid social brief

Kitchen will handle social communications for National Grid’s infrastructure programme The Great Grid Upgrade.

Scoop Experiences – Brands are embracing ice cream pop-ups to drive experiential marketing

Experiential Marketing — Pop-up environments give agencies and brands a flexible platform for blending storytelling, sampling and social engagement ...

IBM on its ‘Trojan horse strategy’ to bring B2B marketing to life

That insight sits behind IBM's growing investment in sponsorships and experiential marketing. Rather than treating partnerships as branding ...

TBWACoastal marks 14 years behind the Absa SuperSport Shootout Experience

The partnership between the Absa SuperSport Shootout and TBWACoastal reflects a long-term approach to experiential marketing, with the agency ...

Brand experience solutions provider Colony Group files for ACE Market IPO

... experiential marketing and digital marketing solutions. The company was incorporated in July 2019 as Colony Capital Bhd, before adopting its ...

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