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CATEGORY

Experiential Marketing

CityRow HIITs the Omnichannel Marketing Machine 01/06/2022 – MediaPost

So basically, whenever I'm feeling a little sad or down I just go in there, and I'm like, this is amazing! celebrity, d2c, experiential...

Humanizing the Digital Experience in a Post-Pandemic Era – MIT Sloan Management Review

Experiential marketing that uses new technology can help brands overcome the digital divide to connect with customers in a more personal way.

P&G takes first step into the metaverse with BeautySphere | Marketing Dive

Spirit brands concoct multisensory shindigs for next-gen experiential marketing. Bombay Sapphire, Johnnie Walker and Grey Goose are some of the ...

Allianz light installation launches resolutions into the Alpine sky

The 'Allianz ramp' can be watched globally via a live stream.

Neil Heymann returns to Accenture after brief stint at Publicis’ Le Truc

The former Droga5 global CCO decamped to Publicis less than a year ago to open its New York-based creative collective.

VMLY&R appoints UK managing partner to bolster client leadership team

The role will cultivate relationships across the agency’s portfolio of clients.

RHS appoints Essence to reach and inspire millions of gardeners

WPP agency to handle media strategy and buying in initial three-year brief.

Former Sense MD forms independent collective

Lou Garrod launches LoftHouse Collective with a pop-up for Mizkan’s ZenB.

HBO brings ‘Sex and the City’ character Carrie Bradshaw’s closet to London

Immersive pop up celebrates the Blu Ray release of the show and new series.

TfL pauses road safety ad after ASA complaints and Twitter backlash

The ad, by VCCP London, has been accused – largely by cyclists – of encouraging dangerous driving, placing equal blame on cyclists and drivers, while...

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