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Experiential Marketing

Experiential Marketing

Snapchat’s Glynn Jones moves to Guild Esports

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Business is co-owned by David Beckham.
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Experiential Marketing

Häagen-Dazs creative returns to BBH after nearly 30 years

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The account moves from Forsman & Bodenfors, which has held it since 2019.
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Experiential Marketing

Ovo displays UK energy use in real time across Euston station

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The creative, produced by Saatchi & Saatchi, uses AI to help people cut CO2 usage.
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Experiential Marketing

Sport England seeks creative agency for This Girl Can

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FCB London, which has held the account for a decade, has decided not to repitch.
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Experiential Marketing

Unilever launches global media review

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WPP’s Mindshare is the incumbent in the UK, US and other major markets.
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Experiential Marketing

Agencies on the Agenda: Leo Burnett, Dentsu and M&C Saatchi

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Campaign highlights the three agencies on its radar from the past week.
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Experiential Marketing

Sainsbury’s, Asda, M&S – which festive campaigns actually worked?

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PRWeek UK analyses how well the grocery sector’s festive campaigns performed, both in terms of UK sales and consumer favourability.
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Experiential Marketing

Meta hosts ‘world’s smallest’ gym inside Puma store

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The experience was created by Abbott Mead Vickers BBDO and BBDO Germany.
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Experiential Marketing

Agencies on the Agenda: Publicis Groupe, VML and BMB

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Campaign highlights the three agencies on its radar from the past week.
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Experiential Marketing

Wavemaker appoints L’Oréal global media lead

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London-based role will lead a team based in Paris.
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