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Experiential Marketing

Experiential Marketing

Publicis scoops Coca-Cola media in North America

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WPP has lost the account after a closed review.
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Experiential Marketing

Optimum Nutrition reveals ‘Blake the Shake’ as secret behind McLaren F1 team

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The campaign was created by Dark Horses.
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Experiential Marketing

JBL campaign showcases versatility of its ‘made to be heard’ speakers

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The campaign was created by Havas London.
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Experiential Marketing

Home from home: local brands in a global world

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In an increasingly globalised world, home is still a powerful concept for brands.
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Experiential Marketing

Are there risks to Unilever allocating 50% of adspend to social?

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Fernando Fernandez, chief executive of Unilever, has said the company will hire 20 times more influencers.
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Experiential Marketing

SocialChain hires Mike Scott as executive creative director

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Scott spent 10 years at THG and THG Studios before joining the social shop.
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Experiential Marketing

UK new-business rankings: latest 2024

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Total Media picks up six wins while Bountiful Cow bags The Telegraph's media account.
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Experiential Marketing

Supreme Court unanimously upholds TikTok ban

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The app has until Sunday to sell to a non-Chinese owner or be banned in the US.
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Experiential Marketing

Ogilvy ECD Nicola Wood exits agency

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Nicola Wood joined Ogilvy UK in 2017.
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Experiential Marketing

Samsung builds anticipation for Galaxy Unpacked event with hologram show

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The hologram show took place in east London.
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