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Experiential Marketing

Experiential Marketing

Ad agency chiefs offer support to staff in Israel after Hamas attack

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Campaign has compiled a summary of responses as war in Gaza Strip looms.
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Experiential Marketing

Norwich City FC mental health spot goes viral

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The film received 42.9 million views in less than 48 hours.
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Experiential Marketing

More than half of British adults are willing to view ads in exchange for free streaming

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Slowly but surely, CTV’s popularity is growing, but how can advertisers best leverage this change in viewing habits? Are paid ad-free tiers the way...
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Experiential Marketing

Extinction Rebellion holds ‘die-in’ at Havas’ London office in protest against Shell account

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Havas Media Network will take over Shell's media business in January 2024.
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Experiential Marketing

Taylors of Harrogate and reluctant protagonist sing for their coffee

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Ad released as tea and coffee brands face heightened economic pressures and reduced budget.
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Experiential Marketing

Movers and Shakers: McCann, MSix & Partners, X, Ogilvy, Wunderman Thompson, BBC and more

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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
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Experiential Marketing

Assembly appoints head of search and ecommerce for Europe

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Dan Roberts joins from Wavemaker.
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Experiential Marketing

How brands are responding to the Israel-Gaza war

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Global companies are suspending operations in Israel and asking employees to work from home as they express support for teams in the region and...
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Experiential Marketing

Dr Martens explores what strength means for the next generation

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‘Made strong’ was created by Calling.
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Experiential Marketing

Elon Musk’s ‘X’ now running clickbait ads that can’t be reported or blocked

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As X struggles to attract advertisers, users have reported seeing a new ad format emerge that cannot be blocked or reported, doesn't disclose the...
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