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CATEGORY

Experiential Marketing

ISBA publishes standardisation framework for retail media

Framework is result of a collaboration including Omnicom Media Group's Transact and brand owners such as Unilever and Nestlé as well as John Lewis...

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society,...

Channel 4 enlists Tom Read Wilson to narrate Stand Up To Cancer ad break

EssenceMediacom and Wavemaker worked on the activity alongside Channel 4's Creative Hub.

Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs

Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core...

Sky Media launches tool that matches creative with ‘most responsive audience’

Latest in a line of capabilities Sky has introduced to improve brands' reach into its audiences.

Asda calls on Michael Bublé to highlight quality in Christmas ad

It has been directed by Oscar-winning Taika Waititi through Hungry Man.

Sainsbury’s festive ad from NCA asks what Santa has for Christmas dinner

The ad features Sainsbury's staff members and suppliers.

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