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CATEGORY

Experiential Marketing

American Beauty meets Fashion Week for Galaxy refresh

Campaign by AMV BBDO highlights new-look packaging for the Mars-owned chocolate bar.

American Beauty meets Fashion Week for Galaxy refresh

Campaign by AMV BBDO highlights new-look packaging for the Mars-owned chocolate bar.

Campaign’s February issue is out now

Highlights include a comprehensive feature on why the industry should create a welcoming and safe space for those with neurodiverse conditions, a survey of...

TikTok partners British fashion design talent scheme

The social platform will host a Newgen venue at London Fashion Week in September.

TikTok partners British fashion design talent scheme

The social platform will host a Newgen venue at London Fashion Week in September.

Initiative lands £8m Bupa media account

Private healthcare provider switches to IPG agency after competitive pitch.

Ashish Bhasin Joins As Co Jury Chair Of BW Applause Awards 2021

The 4th Edition of BW Applause Experiential Marketing Awards will be held in March 2021.

Ashish Bhasin Joins As Co Jury Chair Of BW Applause Awards 2021

The 4th Edition of BW Applause Experiential Marketing Awards will be held in March 2021.

When events return some things are better left behind

I'm not saying those of us working in experiential marketing look as sharp as the Fab Four, but we've come a long way regardless....

When events return some things are better left behind

I'm not saying those of us working in experiential marketing look as sharp as the Fab Four, but we've come a long way regardless....

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