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Tuesday, November 3, 2026
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CATEGORY

Experiential Marketing

De’Longhi UK brews social and influencer pitch

VCCP was appointed as the brand’s creative and strategic agency in September without a pitch.

Ad campaign calls out Meta for ‘failure to protect users’ from scams

‘#IgnoredByInsta’ was created by creative studio Insiders and includes an online petition

Ancestry and Loveholiday wins shuffle global indie rankings

Meanwhile, US agencies dominate the top of the table

Goalhanger rebrands as ‘multi-platform media brand’ to lure advertisers

Redesign coincides with the launch of Rest Is Science with Hannah Fry.

Wicked: For Good” Soars with Blockbuster Success: A New Benchmark in Musical Film Openings

Implications: Brands need seamless partnerships and experiential marketing tactics. Core Industry Trend: “Musical and Franchise Blockbusters Lead ...

Sonoma County Vintners cuts jobs, restructures amid wine sales decline

... experiential marketing, the creative manager, the marketing and public relations manager, and the membership and member programs manager. In an ...

Outfront partners with Wasserman Live to expand experiential division

The agency's live event and experiential marketing arm already works with brands and companies like NASCAR, the NFL on its international games and ...

Consumers Seek “Density of Experience”… Highly Concentrated Consumption Trend Rises …

... experiential marketing that involves direct consumer participation, the criteria for purchasing products are expanding beyond simple taste to the ...

OPINION – Gobi Revelation: Macau tourism’s ultimate experience

As a benchmark of successful “experiential marketing,” the Gobi Challenge distinguishes itself from ordinary marathons by trading in promises of “ ...

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