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Experiential Marketing

Experiential Marketing

Adam & Eve/DDB to merge with TBWALondon and FCB to fold into AMV BBDO

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Miranda Hipwell becomes chief executive of Adam & EveTBWA, as FCB’s Katy Wright becomes chief client officer at AMV BBDO.
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Experiential Marketing

Omnicom consolidates global advertising agencies into TBWA, McCann and BBDO

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DDB, FCB and Mullenlowe brands to be retired following Omnicom’s purchase of Interpublic.
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Experiential Marketing

Omnicom keeps six media networks but switches global CEOs to brand presidents

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Omnicom Media Group rebrands as Omnicom Media.
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Experiential Marketing

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs

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US agency giant says 'we still believe in agency brands' and it is 'de-siloing' to break down internal barriers.
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Experiential Marketing

WaterAid unveils first work by Special with Christmas campaign

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Special won the business in July.
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Experiential Marketing

Channel 4 taps Deliveroo for brand and content director

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Appointment adds to chief marketing officer Katie Jackson's leadership team.
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Experiential Marketing

Production company Eleanor launches creative studio

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Della will be led by Eleanor’s president, Sophie Gold, and operate across the UK, US and Brazil.
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Experiential Marketing

MediaWeek Live returns for 2026

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Omnicom’s Laura Fenton, Publicis’ Nadine Young, ITV’s Simon Daglish among those confirmed as speakers.
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Experiential Marketing

Chaka Sobhani set for new role after Omnicom acquires IPG

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Sobhani is currently president and global chief creative officer at DDB Worldwide.
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Experiential Marketing

FCB’s Tyler Turnbull set to be appointed CEO of McCann Worldgroup

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Move comes after Omnicom acquired IPG last week.
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