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CATEGORY

Experiential Marketing

Experiential Marketing

Google incorporates Gemini into Performance Max

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The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.
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Experiential Marketing

Stagwell acquires agency collective Sidekick

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The firm will be added to Allison to expand the agency’s European footprint.
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Experiential Marketing

VCCP, Mother and Uncommon top AAR 2023 new-business rankings

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VCCP again beat its own score from the previous year.
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Experiential Marketing

M&S Food rewrites Status Quo hit to promote value credentials

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Ad was created in-house and features line-up of social media influencers.
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Experiential Marketing

Campaign’s Inspiring Women Awards shortlist revealed

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The awards cover 13 categories, with entries from Google, The New York Times, Kraft Heinz, Leo Burnett UK, Heineken and Bartle Bogle Hegarty.
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Experiential Marketing

S4 Capital anticipates 4% revenue decline for 2023

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Sir Martin Sorrell noted a 'bifurcation between digital and linear' and insisted S4's business model 'remains strong and will recover'.
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Experiential Marketing

Snapchat’s Glynn Jones moves to Guild Esports

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Business is co-owned by David Beckham.
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Experiential Marketing

Häagen-Dazs creative returns to BBH after nearly 30 years

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The account moves from Forsman & Bodenfors, which has held it since 2019.
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Experiential Marketing

Ovo displays UK energy use in real time across Euston station

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The creative, produced by Saatchi & Saatchi, uses AI to help people cut CO2 usage.
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Experiential Marketing

Sport England seeks creative agency for This Girl Can

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FCB London, which has held the account for a decade, has decided not to repitch.
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