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Friday, June 5, 2026
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CATEGORY

Experiential Marketing

ITV pits drama actors against reality stars in retro video game

The game, created by Uncommon, allows users to play as their favourite reality star or character from ITV.

Now say it again: Rekorderlig bids to make its name unforgettable

Campaign is also first for TV by Havas London, which won the account in 2017.

Samsung enlists dancing penguins for catchy manifesto ‘I’m open to that’

The work by Wieden & Kennedy showcases the brand's new philosophy: 'Life opens up with Galaxy'.

A peek into the metaverse: How to prevent a virtual world from becoming a dystopian nightmare

As big tech scrambles to build the metaverse, five technology experts prophesy what our lives will look like inside a virtual world, whether privacy...

Big data strategies to apply in events – Tech News Inc

Use big data to create a personalized event experience. the experiential marketing It is a hot trend right now. It integrates effectively with events...

St-Germain opens Broadway Market pop-up bar

The campaign includes bar terrace takeovers to support the on-trade sector.

United States In-Store Sampling Benchmarks Report for Experiential Retail Marketing · Wall …

Portland, ME, USA – Retailers, and manufacturers recognize in-store sampling as an important experiential marketing strategy. Whether at the ...

American Express Serves Tennis Court Pop-Up Ahead of US Open’s Marketing Return – Adweek

Activities picked up during the pandemic is another way to add relevance to its experiential marketing this time out, according to Amex. The concept ...

Capital One leaves Mother for Fold7

Fold7 enters a three-year deal as brand's UK lead creative agency.

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