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Experiential Marketing

Experiential Marketing

British Gas sends Santa on a mission to highlight same-day callout service

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Research from the brand found 85% of kids question how Santa gets into modern homes.
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Experiential Marketing

The Aperto Partnership recruits Eva Landuyt as senior consultant

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This year the intermediary has run pitches for NatWest Group, Starling, BBC, Merlin Entertainments, Morrisons and Xero.
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Experiential Marketing

UK government: How the nation’s biggest media pitch of the year was judged

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Decision to pick WPP was made using eight criteria.
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Experiential Marketing

Starcom, Initiative and Zenith top December EMEA rankings

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Meanwhile, Omnicom and Dentsu suffer losses.
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Experiential Marketing

Premier Inn appoints Born Social ahead of visual refresh

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The Social Shepherd previously handled the account.
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Experiential Marketing

Campaign Best Places to Work 2026 entry deadline approaches

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Applications must be submitted by 19 December.
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Experiential Marketing

Entertainment: 2026 Pop Culture Strategy: The Fan-Led, Phygital commerce revolution

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... experiential marketing. The Core is IP Crossover Power. The strategy is no longer about simple licensing; it's about deep, thematic integration ...
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Experiential Marketing

Geumsan Insamju Targets Hong Kong Tourists and K-Culture Fans with Enhanced … – Laotian Times

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, Dec. 9, 2025 /PRNewswire/ — Agricultural Corporation Geumsan Insamju announced that it is strengthening its cultural and experiential marketing ...
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Experiential Marketing

Havas Wins Tata 1mg’s Integrated Media Account After Multi-Agency Pitch

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Experiential Marketing; Havas Wins Tata 1mg's Integrated Media Account ... experiential marketing. Gaurav Agarwal, Co-founder, Tata 1mg, said ...
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Experiential Marketing

AniMela Brings Kiran Rao On Board To Champion AVGC-XR Innovation

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EXPERIENTIAL MARKETING. Dec 06, 2025. 35 Nations, 1,500 Para-Athletes To Compete At Dubai AYPG 2025. 1 mins read. EXPERIENTIAL MARKETING. Dec 06, 2025.
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