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Experiential Marketing

Experiential Marketing

UK junk food ban goes live: How FMCG brands can win in a restricted ad landscape

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Strict new rules, especially online, means that brands must now pivot from product-led campaigns to creative, compliant storytelling that still delivers impact across channels...
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Experiential Marketing

LEGO Just Changed How Kids Play Forever (And You Can’t See the Tech)

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Experiential Marketing · Sports Marketing · Promociones · Lanzamientos · Event Marketing · Guerrilla Marketing · Ambient Marketing · Marketing Directo.
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Experiential Marketing

Deliveroo searches for digital creative agency

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Ingenuity+ is managing the review.
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Experiential Marketing

Carnival Calabar: The making of indigenous cultural tourism @ 20

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... experiential marketing and product launches. Event production companies, sound engineers, lighting specialists, costume designers, makeup artists ...
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Experiential Marketing

FCB’s Danilo Boer joins McCann’s global leadership following Omnicom takeover

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Boer has taken on the role of global creative lead and partner.
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Experiential Marketing

PMG buys influencer agency Digital Voices

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The agency’s fourth acquisition in recent years aims to harness the growth of the creator economy and full funnel marketing for clients.
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Experiential Marketing

Former IPG media and creative shops exit London HQ

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IPG Mediabrands, MullenLowe UK and FCB London to leave this month.
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Experiential Marketing

Brand Buzz: December’s social media highlights

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Campaign rounds up what brands got up to on social media last month.
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Experiential Marketing

FT launches first campaign by New Commercial Arts

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NCA won the account last October.
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Experiential Marketing

Lucky Generals set to join government creative roster

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It is understood the shop was provisionally appointed as part of a consortium with Freud Communications.
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