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Experiential Marketing

Experiential Marketing

We’ve been waiting for tech to ‘democratize creativity’ – now, Apple is getting close

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George P. Johnson is the world's leading experiential marketing agency. We power brand experiences by enabling marketers to benefit from ...
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Experiential Marketing

Thinkbox research and planning guru Matt Hill to depart for new role at Sky

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Following a decade at the TV marketing body, Hill will join ad sales house in 2025.
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Experiential Marketing

Thomas Cook and ocean charity spotlight inflatables’ environmental impact

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The campaign was created by McCann Birmingham.
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Experiential Marketing

iProspect hires global MD and client president

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The Dentsu-owned media agency said the appointments strengthen its leadership team.
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Experiential Marketing

Samsung sees spike in sales with Olympics sponsored winners’ selfie moments

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With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
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Experiential Marketing

Pets at Home UK shortlists three agencies in £19m media review

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Review is being supported by the Aperto Partnership.
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Experiential Marketing

Clare Peters resurfaces with new role at Omnicom

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Channel 4’s former head of client and comms strategy returns to Omnicom.
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Experiential Marketing

Suzuki owners keep new Swift undercover in first TMW campaign

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It's the first ad by TMW since the agency was appointed by Suzuki earlier this year.
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Experiential Marketing

Global gaming market reaches nearly $200bn in annual revenue, but advertisers remain cautious

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Latest Global Ad Trends report from WARC Media highlights how the gaming industry is an untapped opportunity for advertisers that can offer full funnel...
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Experiential Marketing

Agencies on the Agenda: TheOr, Dentsu and House 337

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Campaign showcases the three agencies on its radar from the past week.
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