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Wednesday, August 5, 2026
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CATEGORY

Experiential Marketing

How the festive marketing playbook has moved from glitter to grit – Exchange4media

Unilever's GM, Media and DMC Tejas Apte notes that independent agencies are setting new benchmarks in influencer and experiential marketing. The ...

Wakanow Group Acquires NairaBox to Broaden Portfolio – THISDAYLIVE

Andero, an expert in experiential marketing and brand strategy, is expected to lead the expansion of NairaBox's operations and drive its market ...

Movers & Shakers: M&C Saatchi, Pablo, Ace of Hearts, Diageo, Wonderhood, Ocean Outdoor, PMG and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Sky’s advertising revenue declined by 6% in 2024

The broadcaster’s revenue was up overall.

Comic Relief kicks off media review

Media review follows appointment of a new creative roster.

Power 100 2025: set to be revealed soon

The comprehensive coverage will also feature the Hall of Fame, top fives and deep-dive content in the coming weeks.

Production company Lief launches studio to create ‘auteur brands’

Lief Entertainment Company has been founded by Margo Mars and Raymond van der Kaaij.

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