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CATEGORY

Experiential Marketing

About Schmitt: Why Grey’s new global chief creative preaches a business-first mindset

After joining from FCB last month, Gabriel Schmitt tells Campaign how he intends to make Grey a creative powerhouse once again.

Twitter’s logo becomes an X-bird: do advertisers care?

Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond...

Meet Francis Doku, the moderator for Graphic Showbiz forum tomorrow

He later established Maestro Africa Group Limited, a media planning and buying, experiential marketing, public relations and digital marketing ...

Global Brandy Market is anticipated to across USD 51.57 Billion market size by 2028 …

Experiential marketing initiatives enhance brand awareness, encourage brand loyalty, and drive sales. As consumers have more discretionary income, ...

IPG declines 1.7% in Q2 as tech pullback drags revenue

The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.

MPs call for Media Bill to include provisions to protect radio accessibility

Radio industry body calls it "ringing endorsement" of fears about impact of tech.

‘Brands must lay foundations for future growth’: agencies react to IPA Bellwether

Industry figures said marketers must “look beyond quick fixes".

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