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CATEGORY

Experiential Marketing

‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger

VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.

Freuds acquires creative agency

Freuds Group has acquired a London-based creative agency that 'communicates messages through art'.

Patch Candidate Profile: Nicholas Mirabile, RTM District 8 | Fairfield, CT Patch

... experiential marketing. Additionally, for 20+ years in partnership with my wife, Diane, I owned and operated a jewelry design firm with production ...

Omnicom grows 3.3% in Q3 2023 – forecasts stronger 2024 – More About Advertising

Experiential marketing units posted a 9.2% increase. PR, execution and support, commerce and branding were down.

Movember worshippers gather in desert to hail coming of giant ‘tache

Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.

Lloyds Banking Group appoints chief marketing officer

Suresh Balaji becomes group's top marketer, overseeing brands Lloyds Bank, Halifax and Bank of Scotland.

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