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Experiential Marketing

Experiential Marketing

Agencies on the Agenda: Leo Burnett, Dentsu and M&C Saatchi

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Campaign highlights the three agencies on its radar from the past week.
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Experiential Marketing

Sainsbury’s, Asda, M&S – which festive campaigns actually worked?

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PRWeek UK analyses how well the grocery sector’s festive campaigns performed, both in terms of UK sales and consumer favourability.
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Experiential Marketing

Meta hosts ‘world’s smallest’ gym inside Puma store

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The experience was created by Abbott Mead Vickers BBDO and BBDO Germany.
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Experiential Marketing

Agencies on the Agenda: Publicis Groupe, VML and BMB

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Campaign highlights the three agencies on its radar from the past week.
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Experiential Marketing

Wavemaker appoints L’Oréal global media lead

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London-based role will lead a team based in Paris.
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Experiential Marketing

Sky Vegas campaign shows people winning and losing in everyday life

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Campaign was created by Who Wot Why.
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Experiential Marketing

Golf body the R&A hires ad agency to attract more women to the sport

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Appointment follows a competitive pitch led by Ingenuity.
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Experiential Marketing

Anomaly hires Victoria Day as UK managing director

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Victoria Day joins the London management team.
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Experiential Marketing

Pure Cremation media account up for review

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The Kite Factory is the incumbent on the account.
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Experiential Marketing

Dentsu’s highest-paid international director earned £11.7m

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Revenues grew in 2022 but went into reverse in 2023.
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