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Experiential Marketing

Experiential Marketing

“Technology Is No Longer an Add-On , It’s at the Core of Every Experience We Build” : Deepak Pawar

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Looking ahead, what key experiential marketing trends do you believe will shape MidasNext's next phase of growth? Experiences will be built as full ...
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Experiential Marketing

Paul Mallon returns to Paddy Power as head of sportsbook marketing

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Mallon previously worked at the betting brand between 2012 and 2021.
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Experiential Marketing

Hearts & Science chief investment officer departs

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Departure comes at a time of change at Omnicom Media following its Interpublic acquisition.
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Experiential Marketing

Unilever hires creator agency across three brands

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Tresemmé UK, Simple Skincare UK and Liquid IV appoint creator agency after a competitive pitch.
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Experiential Marketing

Michael Frohlich appointed co-chair of Creative Industries Trade and Investment Board

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Board is part of the Creative Industries Council.
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Experiential Marketing

Disney expands advertising agreement with Sky Media

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Sky Media currently represents advertising sales for National Geographic’s linear channels, owned by Disney.
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Experiential Marketing

TfL confirms estimated value of 2026 media review

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Process officially began in October.
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Experiential Marketing

Brainlabs boosts new-business billings but Horizon Media leads indie league

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US agencies dominate the penultimate rankings for the year.
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Experiential Marketing

Reckitt account switch pushes Zenith down league but Publicis stays ahead of holdcos

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Initiative maintains first place in the individual agency rankings.
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Experiential Marketing

Warc report upgrades forecast for global ad revenue in 2026

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Ad sector's investment figures from Warc upgraded to a forecast total of $1.40tn (£1.04tn) by 2027.
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