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CATEGORY

Experiential Marketing

Movers & Shakers: AMV BBDO, Dentsu Creative, Leo UK, Mediasense, Uncommon, Feral, Wonderhood and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Coca-Cola UK marketing chief Elodie Peribere departs

Peribere has led the brand's marketing in Great Britain and Ireland since 2023.

‘Brands value asset creation over creativity’ – IPA research

Overall, nine out of 10 brand leaders are seeing commercial value from their agency partnerships.

Neverland wins Hostelworld creative account

The review was overseen by the brand’s new chief marketing officer Richard Bowden.

Havas Play UK promotes Ross Taylor to CCO

Taylor joined Havas Play UK in 2024.

PHD UK names Vicky Radcliffe CIO as Chris Walsh steps down

Walsh was chief commercial and operations officer at PHD UK.

Outvertising seeks new CEO as Chris Dunne steps down

LGBTQ+ advocacy group seeks new volunteer leader.

Walmart and the World Cup is a Masterclass in Bad Marketing – Weddings

They love it even more when they can slap a corporate logo on a multi-billion-dollar global sporting event and call it "experiential marketing.

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