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Experiential Marketing

Experiential Marketing

Carlsberg picks Fold7 to lead brand’s Uefa sponsorship advertising

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Appointment follows a five-way pitch.
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Experiential Marketing

Jaguar Land Rover appoints WPP: inside the new model

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Car retailer confirms appointment of WPP.
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Experiential Marketing

We need the CMO to think like a CEO with the brain of a CFO: Harsha Razdan

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Live events and experiential marketing also feature prominently in his thinking. As Batra noted, the more that AI and technology scale up, the ...
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Experiential Marketing

Spalba Appoints Erica Seo as Business Head – APAC; Expands Regional Presence

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Her last assignment was with George P. Johnson (GPJ), a global experiential marketing agency known for designing and delivering large-scale brand ...
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Experiential Marketing

Beyond Digital: How 3,000 Custom Baseballs Redefined Brand Engagement – BriefGlance

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The global experiential marketing service market, estimated at over $55 billion in 2026, is expanding precisely because of this shift towards more ...
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Experiential Marketing

WPP Creative names VML’s Ewen Sturgeon as EMEA chief executive

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Role combines VML, Ogilvy and other agency EMEA duties.
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Experiential Marketing

Does sports marketing need “disrupting”?

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The Campaign Podcast discusses the comments made by Publicis Groupe's chief executive Arthur Sadoun on the fragmentation of the sports marketing sector.
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Experiential Marketing

Kelvinator Launches Summer Paused 3D Hoarding Campaign – Passionate In Marketing

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experiential marketing · Kelvinator India · Kolkata campaign · Marketing Innovation · ooh campaign · outdoor advertising · Summer Marketing · Summer ...
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Experiential Marketing

AI Goes IRL: Anthropic’s $400,000 Events Job Shows How Hot Experiential Marketing Has Become

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The company, which is looking to hire someone with 15 years or more of experience in experiential marketing and event planning at a fast-growing ...
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Experiential Marketing

Predictive analytics is only as good as the questions you’re willing to ask: Taniya Pandey, VLCC

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Experiential marketing for us isn't events built for content capture. It's designing the in-centre experience to be so genuinely useful, so ...
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