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Experiential Marketing

Experiential Marketing

EE spotlights football’s positive influence on young boys

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A cross-agency team from Publicis Groupe, including Saatchi & Saatchi and Digitas, created the campaign.
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Experiential Marketing

May Tech Update: OpenAI, Netflix, Google, Publicis and more

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OpenAI begins trialling ads in the UK, Publicis agrees to buy LiveRamp and Netflix announces AI ads suite.
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Experiential Marketing

Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs

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Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.
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Experiential Marketing

Deliveroo teams up with DoorDash and Wolt for global World Cup campaign

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Campaign speaks to Evelyn Lopez Mendoza, Deliveroo's head of marketing, about the brand’s first international campaign.
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Experiential Marketing

Ex-MediaCom execs acquire Spirit Media Scotland

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Former MediaCom execs Danny Donovan and Jamie Venerus acquire indie shop and take on joint-leadership.
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Experiential Marketing

Campaign’s TV Advertising Summit returns

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Event will take place on 10 September at Hilton London Tower Bridge.
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Experiential Marketing

Open University set to review creative and media accounts

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Accounts are worth £60m in total.
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Experiential Marketing

Movers & Shakers: WPP Production, UM, Momentum, Rogue, B&Q, Brave Bison and more

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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
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Experiential Marketing

What marketers can learn from Pokémon’s $150bn brand machine

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As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that...
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Experiential Marketing

Campaign Best Places to Work 2026: Top five medium companies

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Campaign reveals the category ranking of medium companies with between 50 and 149 UK employees. The scheme is run by Campaign and Workforce Research...
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