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Experiential Marketing

Wieden & Kennedy’s Ana Balarin: Craft can be a distraction from weak ideas

By andydixontd
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andydixontdhttp://scene2ltd.co.uk/news

Ana Balarin, joint chief creative officer at Wieden & Kennedy London, spoke on a panel at Campaign House in Cannes alongside Kate Stanners, CCO international at Edelman, and Keka Morelle, CCO at Ogilvy Latam.

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